As the younger generation permeates the workforces and your older generations become more tech savvy, your employees are spending more and more time on their mobile devices and social media websites.
incentalHEALTH found that 80% of respondents were looking at text messages on a daily basis, and 91% of respondents were on Facebook. Based on these statistics, their implemented a “push” model that delivers wellness information to employees via social media and mobile access, such as daily text message coaching and a Brag to Facebook feature.
Todd McGuire, co-founder and chief technology officer of incentaHEALTH, said that at first they were not sure how successful this undertaking would be. They were not sure if their employees would really want to reveal things like their amount of weight loss and before and after photos. But they did and it created social accountability which helped people stay on track and meet their health goals.
The social nature of products like Facebook can be harnessed to help people become more engaged in their wellness programs, and more successful as they try to improve their health. Other ideas that employers can consider implementing are online wellness journals, discussion groups and progress reports that they can choose to share with friends or other individuals with the same fitness goals.
Social Media – Jarden Corporation, a consumer goods manufacturer boosted its employee engagement in its wellness programs by introducing flip cameras and social media into their communication’s strategy. The cameras were used by the employees to describe what they learned, to film wellness challenges and were posted on the company internal website. Social networks are used to deliver information about their benefits program. Their overall communication strategy has seen a 10% increase in employee engagement.
Reasons why companies are not using social media – Towers Watson
- 45% limited staff to implement
- 40% limited knowledge on social media
- 36% limited IT support
- 33% lack of CEO support
- 32% lack of employee access to online media
- 32% lack of metrics to measure success of online strategy
- 19% restrictions imposed by legal department
Success isn’t about using one communication vehicle over another. Successfully promoting and implementing your wellness program is about using many communication vehicles to ensure that your message gets out there. it is about using communication vehicles that are already being utilized by your employees and it today’s age, that means using social media to your advantage.
If you have some strategies to share – comment on this posting!