Add Value Through Grocery Store Education
What is Healthy Eating is in Store for You?
Healthy Eating is in Store for You™ is a collaborative national health promotion project, funded by Health Canada’s National Diabetes Strategy. The purpose of the project is to promote healthy food choices through in-store and community education on how to read and apply the nutrition information.
With the release of Canada Gazette 2 the label on packaged foods will now have standardized nutrition information and consumers will need assistance in interpreting these new food labeling regulations.
Healthy Eating is in Store for You™ focuses on the importance of label reading within the context of a healthy diet and aims to reach consumers with these four key messages:
1. Learn to read the Nutrition Facts to get the information you need.
2. Use Nutrition Facts, list of ingredients and nutrition claims to make informed food choices.
3. Nutrition Facts are based on a specific amount of food. Compare this to the amount you eat.
4. Use % Daily Value to see if the food has a lot or a little of a nutrient.
Retailers and manufacturers believe that they share in the responsibility to provide education to consumers. “By offering value-added services such as healthy cooking classes, meal planning session, weight loss programs, and label reading tours, Sobeys can actively promote wellness in the community.” – Pam Harris, Community Room Coordinator, Sobeys, Charlottetown, PEI
Beverly’s Comments
This is a great example of how an industry has reached out to impact the wellness of those around them. Though this may seem self-serving for Sobeys, the benefit that other companies receive from this education and resource is top-notch and definitley an asset to their wellness programming.
Questions
How confident are you at reading and understanding nutrition labels?
Does your company provide nutrition information and support?
Leave us your comments!
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