Employee Benefits Advisor
When asked what media do you consider important when communicating your value to your team, EBA found that:
88% – Face-to-face
68% – E-mail
61% – Web site
53% – Telephone
49% – Print
42% – Internet
29% – Social networks
9% – Video
5% – Television
3% – Radio
10% – Other
We all know wellness information needs to be communicated more frequently. Think about the ways you can connect with your employees using some of the media above. Have you put a communications plan together within your wellness program? Does it include providing simple information and strategies that they can immediately act on?
Use some of these strategies to help you:
- Send weekly Twitter-size recommendations about ways to take advantage of the programs that are out there
- Market programs that are under used by promoting “what you’re missing.”
- Give managers talking points so they can mention easy-to-use ways to save money or get more from the programs already offered
- Start a benefits blog and let employees subscribe through RSS or text or Twitter updates
- Make use of the wellness awareness calendar of days, weeks and months to promote tips and strategies – www.WorkSmartLiveSmart.com
- Sign up for the Stress and Wellness Tips Blog – RSS feed to get quick tips sent directly to you
What methods of communication does your company use most to communicate wellness inforamtion?
What communication methods do you think are the most beneficial to you?
Leave us your comments!